By Suzie Doscher
In 1977 my father, Charlie Doscher, a marketing executive for a US corporation with European HQ in Switzerland made the following comment:
“Our greatest asset and influence is the group of people working for us in Europe. We have 11’600 employees in Europe constituting 30 nationalities. We run what we call a ‘Flat Organization’ and ‘Lean Organization’ concept. The ‘Flat’ is the converse of the pyramid. We have many people reporting to few – it is not unusual for one person to have 10-15 others reporting to him. This gives more responsibility, more authority and a fuller job. It also holds down bureaucracy. We try not to have assistant managers of anything, feeling each job must be completed in itself. This type of organization leads to a ‘Lean organization’ with as few people as possible to get the job done. As a consequence we have the largest sales per person in the industry. “ (1977)
His Management Strategy:
1. Management must be optimistic and confident that its problems will be solved.
2. Management must be organized for efficiency and productivity by giving prime consideration to the welfare, morale, well being and motivation of their people. Productivity per person is the name of the game.
3. Productivity in people comes when the decision making function is delegated to the local scene of action where the knowledge of the local conditions involved is superior.
A Practical Handbook